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I have an idea
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I have a business
Already launched or generating revenue
My Business Profile
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Post a win, lesson, question, or update.

Built by a founder who got tired of building alone.

Stop building alone.

The Founder's Toolbox puts the whole job in one place: AI advisors that know your business, founders who answer when you post, and the daily structure that keeps you moving.

Free to start: 20 welcome credits, plus 5 more every week. Pro is $9.99 a month for 100 weekly credits and every tool.

Seven centers.
One toolbox.

Every tool lives in a center. Four are open today, three are on the way, and a free account can walk through all of them.

On the way: Investor Center · Startup Center · Marketing Center

A note from the founder

Hi, my name is Will.

I'm from Los Angeles, California, and my favorite thing in the world is business.

I grew up an athlete, playing both soccer and tennis, and I became a very competitive tennis player. Tennis is one of those sports where it feels like it's you versus the world, and I learned to live like that. I was playing 10+ hours a week, but if I wasn't playing tennis, I was working on my current business. I bought and sold sports cards, was a watch dealer, made clothing and accessory brands, and so much more. I don't know why, but I love business and every aspect of it.

Will at his Paz Wallets pop-up shop
One of my first businesses.
Will and his family
My first pro soccer game.

There's only one part I hate: the loneliness you feel building without anyone else. Building alone, with no support. No one to work with, talk to, nothing. I thought being an entrepreneur was going to be just that: me versus the world.

Then I realized something. It doesn't have to be that way. The Founder's Toolbox is a place for entrepreneurs. We combine AI, community, personal development, and real tools so you have the perfect place to scale to your dreams. Each center has its own perks and purpose, so I recommend exploring them all. Let's build.

Will
Founder, The Founder's Toolbox

Simple pricing.

Start free, no card required. Upgrade when you want more credits and every tool.

Free
$0
  • 20 welcome credits
  • 5 fresh credits every week
  • Community, journal, habits, and goals
  • Walk through every center
Pro
$9.99 per month
  • 100 credits every week
  • Every AI tool, nothing locked
  • First access to new tools
  • Cancel anytime

You bring the business. This is everything else.

Join free today and get your first action plan in minutes.

Community Center

You're not building alone.

Find founders near you, swap wins and lessons, and meet the people building alongside you.

AI Center

Your AI toolkit.

Advisors that know your business, a guided journey, a video generator, and honest monthly reviews.

Investor Center

Investor Center.

Get investor-ready, and explore ways to back great companies.

We're building this out. Soon you'll find guides on raising your round, getting investor-ready, and browsing startups raising money right now. Check back shortly.
Startup Center

Startup Center.

Everything for the early days, from idea to your first customers.

We're building this out. Soon you'll find tools and playbooks for naming, validating, and launching, plus landing your first customers. Check back shortly.
Work Center

Get it done.

Your focused workspace. Pick a tool to get started.

Founder's motivation · today
…
Work Center

Focus timer.

Focus
25:00
Focus sessions today: 0
Work Center

Today's focus.

The one to three things you'll finish today.

Your goals

Long-term goals.

Set what you want to hit this week, this month, and this year. Check one off and it moves down to your past goals.

This week
This month
This year
Past goals

Goals you've completed. Check one off above and it lands here as a win.

Work Center

Ambient sound.

Tap to toggle, drag to set volume. Layer them, or run one under your music.

Work Center

Focus music.

Press play on a station. (Log in to Spotify for full tracks.)

Work Center

Places to work.

Cafés, libraries, and coworking spots close by. Uses your location, nothing is stored.

Daily Improvement Center

Daily improvement.

Get a little better every day.

Marketing Center

Marketing Center.

Grow your audience and bring customers in.

We're building this out. Soon you'll find tools for content, social posts, email, landing pages, and campaign ideas tailored to your business. Check back shortly.
The Founder's Toolbox

Pick a center.

Each center is a different part of building your business. Jump into whichever one you need right now.

Available now
On the roadmap
AI-Guided
The Journey.
Five stages from idea to scale. Your AI advisor guides every step and remembers your business.
12 Advisors
Your AI advisory board.
12 advisors, each built around your situation.
Create
Video Generator.
Turn a few words into a short AI video clip, with sound.
Monthly
Business Review.
Log your numbers every month and get an honest AI report card.
Community · Free to read
The Feed.
Wins, questions, lessons and updates from founders building right now. Sign in to post.
Community · Live
Founder Chat.
Quick conversations with other founders in real time. Sign in to join.
Community · Private
Direct Messages.
Private conversations with other founders. Sign in to message.
Community · Geography
Founders on the map.
See where other founders are building. Add your own location in your profile.
Community · Directory
Member directory.
Every founder in the Toolbox. Search by name, then open a profile or start a conversation.
One question, every day
Question of the Day.
One sharp prompt every day, fresh at midnight. Answer it for yourself, or share it with the community.

Daily Improvement · Private to you
Your Journal.
A blank page every day. Write whatever's on your mind, the prompts are just there for a spark if you want one. Flip back through every page any time.
Contents
Daily Improvement · Habits
Habit Tracker.
Small things, done daily. Check them off and watch your streak grow. Missed a day? Tap any dot to fix the last week.
Daily Improvement · Lessons
Quick Lessons.
A two-minute founder lesson, fresh every day. Read it, keep it, move on.
All lessons
Daily Improvement · Challenges
Weekly Challenges.
A fresh set of four challenges every Monday, on a four-week rotation. Pick them off through the week.
All four sets
Daily Improvement · Meditation
Guided Meditation.
Six simple practices, each with step-by-step guidance. Pick one, follow along, and take a few minutes for yourself.
All practices
Daily Improvement · Reset
The 3-Minute Reset.
When it's all too much, stop and breathe. Follow the circle for three minutes, in as it grows, hold, out as it shrinks.
Take a breath.
3:00
AI Center · Clarity
Friction Remover.
Dump everything that's stressing you out, messy is fine. The AI cuts through it and hands you one clear next best step.
Costs 3 credits
AI Center · Integration
AI Integration.
A step-by-step plan for putting AI to work in your business, with real tools and concrete examples, tailored to what you actually do.
Costs 5 credits
AI Center · Images
Image Generator.
Describe what you want and get a custom image for your brand, social posts, thumbnails, product mockups, concepts to riff on.
Costs 8 credits
Your account
Settings.
Manage your account, billing, notifications, and privacy.